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URBAN DECAY


ID
-
2017
ENDCAP AND GONDOLA DESIGN FOR URBAN DECAY. I WAS INVOLVED IN THE BUILD AND DRAFTING FOR THIS CONCEPT.


I BROUGHT MY METAL CONSTRUCTION EXPERTISE AND MY PLASTIC KNOW HOW TO CREATE A HIGHLY MODULAR SYSTEM THAT WOULD BE PRICE CONSCIOUS AND PRODUCTION READY.





PLASTIC COMPONENTS NEEDED TO BE UNIVERSAL, EASILY INSTALLED AND UPDATEABLE BY STORE STAFF. THE CHALLENGE WAS TO CREATE INTERCHANGEABLE COMPONENTS THAT WOULD FIT IN MULTIPLE LEVELS OF THE BRANDS FIXTURES. THESE PARTS NEEDED TO BE ABLE TO BE MIRRORED SINCE LEFT/RIGHT FIXTURES EXISTED.



PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.