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{ BONJOUR } — 202







“FORM FOLLOWS FUNCTION”, A FAMOUS QUOTE BUT ONE THAT I ABIDE TO. I TRULY BELIEVE THAT FORM SHOULD FOLLOW FUNCTION AND MY APPROACH TO DESIGN TRIES TO HAVE AN HOLISTIC PROCESS. WHETHER IT WOULD BE A PHYSICAL PRODUCT OR AN INTANGIBLE SOLUTION THE APPROACH IS THE SAME, THE GOAL IS “TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”.


WHY?


WHY, WHY, WHY, WHY, WHY? UNDERSTANDING PAIN POINTS OF THE END USER IS AT THE CORE OF MY DESIGN APPROACH. FROM CRAFTING A PREFERRED USABILITY, TO VISUALLY INTERPRETING THOSE NEEDS, I THINK THERE IS A NEED TO MAKE BOTH PHYSICAL AND NON PHYSICAL PRODUCTS MORE FUNCTIONAL, ERGO MORE BEAUTIFUL.

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IDEATION
THE SKY'S THE LIMIT. CREATE A THOUSAND IDEAS AND SELECTING THE ONE THAT MAKES MOST SENSE.




COMPREHENSION

I WANT TO UNDERSTAND EVERYTHING ABOUT YOUR PROJECT AND DEVISE A BETTER SOLUTION. USING KEY SKILLS IN RESEARCH, OBSERVATION AND DATA ANALYTIC COMPREHENSION, TO BETTER ASSESS THE CURRENT SITUATION.


PRODUCTION


ONCE THE DESIGN HAS BEEN CHOSEN, AND BEFORE MOVING TO PRODUCTION, I PROTOTYPE IN ORDER TO TEST OUT IDEAS.




AREAS OF EXPERTISE



UX RESEARCH
INTERFACE WEB/MOBILE DESIGN
USER SCENARIOS AND PERSONAS
NAVIGATION OPTIMIZATION
IMPROVING END-TO-END JOURNEY
WIREFRAMING AND PROTOTYPING





COMPLETE INTERIOR DESIGN
RETAIL FIXTURE DESIGN
FURNITURE DESIGN
PRODUCTION DRAWINGS
ENVIRONMENTAL GRAPHICS
SIGNAGE WAYFINDING
DESIGN DIRECTION

PROGRAMS



FIGMA
PHOTOSHOP CC
ILLUSTRATOR CC
INDESIGN CC
AFTER EFFECT CC
PREMIERE PRO CC




SOLIDWORKS
PHOTOVIEW
RHINO
3DMAX
AUTOCAD
KEYSHOT
VRAY
SKETCHUP

CLIENTS


FAMOUS FOOTWEAR
VICTORIA SECRET
TARGET
HOME DEPOT
NESPRESSO
RBC
HSBC
BMO
CHRISTIAN LOUBOUTIN
GIORGIO ARMANI
JOE FRESH
CLINIQUE
TARGET
WALMART
CONVERSE
NORDIKO
BOMBARDIER
L'ORÉAL







EDUCATION



{100} —>







THE TSENA


I  ALSO ACT AS CONSULTANT   SENIOR DESIGNER & PRODUCT DEVELOPER AT THE TSENA.


FOUNDED IN 2015, WITH THE INTERNATIONAL VISION FROM THREE DIFFERENT COUNTRIES: MADAGASCAR, UNITED KINGDOM & JAPAN, THIS DESIGN FIRM BRINGS TOGETHER THE CRAFTSMANSHIP AND KNOW HOW FROM MULTIPLE CULTURES.


AT THE TSENA WE BRING TOGETHER INDUSTRIAL DESIGN, INTERIOR DESIGN AND GRAPHIC DESIGN TO OFFER A UNIQUE PERSPECTIVE.



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CONTACT
MANANTSOA.RAZAFIMANDIMBY@GMAIL.COM
647.216.1718


PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.