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JOE FRESH


ID
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2015
JOE FRESH ENDCAP FOR SHOPPERS DRUG MART, LOBLAWS AND OTHER RETAILERS. METAL KD CONSTRUCTION.

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TÊTE DE GONDOLE JOE FRESH POUR PHARMAPRIX, LOBLAWS ET AUTRES MAGASINS. ASSEMBLAGE DE PIÈCE MÉTALLIQUE EN KIT.






BOM &
PARTS LISTS





FLATPATTERNS




MODULAR

MODULAR TRAY SYSTEM ON STEEL STANDARDS.

PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.