BOMBARDIER


UX RESEARCH
-
2011




THIS RESEARCH REPORT WAS MADE WITHIN THE CONTEXT OF MY INTERNSHIP AT BOMBARDIER FOR THE GLOBAL 7000/8000 SERIES PRIVATE JET PROGRAM.


THE GOAL WAS TO DESIGN A STATEROOM (BEDROOM). PROBLEM STATEMENT WAS: HOW DO YOU SLEEP IN THE SKIES? 
 









DURING A 6 MONTH PERIOD, I SET OUT TO FIRST UNDERSTAND THE USER AND THEIR OWN EXPERIENCE WITH SLEEPING IN AN AIRCRAFT. CHALLENGES BECAME CLEAR SUCH AS CABIN PRESSURE, SOUNDS, ALTITUDE, MATTRESS, ETC. ALL ASPECTS OF SLEEPING WAS RESEARCHED AND SOLUTIONS WERE SELECTED TO FIT WITHIN THE PARAMETER OF A PLANE.


RESEARCH WAS COMPLEXED WITH ASPECT OF THE HUMAN BODY AND THE AIRCRAFT HAD TO BE TAKEN INTO CONSIDERATION. FOR EXAMPLE, SEARCHING IDEAL DECIBEL LEVEL FOR SLEEPING AND HOW DOES THAT MANIFESTS ITSELF WITH MACHINE EQUIPPED WITH LOUD ENGINES. OR LOOKING INTO THE EAR BIOLOGY TO UNDERSTAND HOW PRESSURE WOULD AFFECT IT. THEN FINDING A SOLUTION THAT WOULD ACCOMMODATE BOTH THE USER AND STILL BE ABLE TO BE PHYSICALLY ACHIEVE ON AN AIRCRAFT.


METHODOLOGY
  • MARKET RESEARCH
  • HEURISTIC STUDY
  • INTERVIEWS
  • FULL SCALE LIFE SIZE MOCKUP

 




PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.







UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.

3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.



ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.