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22CT


UX  +  BRAND IDENTITY
-
2020



22CT IS AN AIR CONDITIONING UNIT. I HAVE DESIGNED THE PHYSICAL OBJECT AS WELL AS THE UI AND BRAND IDENTITY.


THE DESIGN LANGUAGE IS TAKEN FROM THE CYLINDRICAL FAN THAT RESIDES WITHIN THE BODY, AND IS TRANSLATED IN ALL VISUAL ASPECTS OF THE BRAND. ICONOGRAPHY WAS INSPIRED BY THE CONCEPT OF THE CURVED AIRFLOW CREATING A NARRATIVE ACROSS BRANDING AND PRODUCT.


THE RESULT COMMUNICATES, CONTAINS, AND EMBODIES THE MODERN RELEVANCE OF CLIMATE CONTROL. THE VISUALS ARE CLEAN AND THE BOLD TYPOGRAPHY GIVES THE APP DESIGN A NICE EDITORIAL LOOK.







PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.