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THE TSENA


UI  +  BRAND IDENTITY
-
2015




CREATED  UX/UI AND BRAND IDENTITY FOR THE TSENA.  A RESPONSIVE WEBSITE  IS ABLE TO ACCOMMODATE MULTIPLE TYPES OF DEVICES. CUSTOM ARCHITECTURE INFORMATION AND CLEAN UI.


TSENA REPRESENTS THE MARRIAGE BETWEEN DESIGN AND ARTISANAL HANDICRAFT FROM MADAGASCAR. TSENA MIXES THE PURE AESTHETIC OF NORTHERN DESIGN WITH THE KNOW-HOW OF SOUTHERN CRAFTSMEN . CLEAN AND MINIMAL LINES ACCENTUATE THE COMPANY ETHOS.






PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.