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GIORGIO
ARMANI


ID  +  BRAND IDENTITY
-
2015
COMPLETE DESIGN LANGUAGE AND CONCEPT FOR THE LAUNCH OF ARMANI SKINCARE PRODUCTS. THE BRIEF WAS TO CREATE A GONDOLA, A WALL UNIT, AND END CAPS THAT WOULD RELATE TO EACH OTHER, IN MATERIALITY, AESTHETIC AND MOOD.


THE GOAL WAS TO GET A SLEEK HIGH GLOSS LOOK THAT WOULD USE LED LIGHTING IN A SUBTLE WAY. I WANTED TO CREATE A CLEAN WAY TO PRESENT THE PRODUCTS IN ORDER FOR THE BRAND TO STAND OUT IN THE JUNGLE THAT IS SEPHORA.





MODULAR SYSTEM


THE SYSTEM WAS MADE MODULAR IN ORDER TO FIT ON DIFFERENT FIXTURES: GONDOLA, WALL UNIT, END CAP, ETC.

MERCHANDISER SYSTEM IS ALSO MODULAR IN ORDER TO ACCOMMODATE DIFFERENT SIZES OF PRODUCTS. IT USES A  GRAVITY FEED MERCHANDISER TO SAVE ON COST.




WALL UNIT

PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.