![](https://freight.cargo.site/t/original/i/e4a0c21353e1e169e1e412ae343770c53f729213022f5badc013c3f86b9cec50/D43398-Giorgio-Armani-RENDER-1.png)
GIORGIO
ARMANI
ID + BRAND IDENTITY
-
2015
COMPLETE DESIGN LANGUAGE AND CONCEPT FOR THE LAUNCH OF ARMANI SKINCARE PRODUCTS. THE BRIEF WAS TO CREATE A GONDOLA, A WALL UNIT, AND END CAPS THAT WOULD RELATE TO EACH OTHER, IN MATERIALITY, AESTHETIC AND MOOD.
THE GOAL WAS TO GET A SLEEK HIGH GLOSS LOOK THAT WOULD USE LED LIGHTING IN A SUBTLE WAY. I WANTED TO CREATE A CLEAN WAY TO PRESENT THE PRODUCTS IN ORDER FOR THE BRAND TO STAND OUT IN THE JUNGLE THAT IS SEPHORA.
THE GOAL WAS TO GET A SLEEK HIGH GLOSS LOOK THAT WOULD USE LED LIGHTING IN A SUBTLE WAY. I WANTED TO CREATE A CLEAN WAY TO PRESENT THE PRODUCTS IN ORDER FOR THE BRAND TO STAND OUT IN THE JUNGLE THAT IS SEPHORA.
![](https://freight.cargo.site/t/original/i/66f7e8fdcf6df610c7f767e90fb71e74bdd125448be468608d9b8bd18ca1c7bc/GIOGOR-ARMANI-_V01-06.png)
![](https://freight.cargo.site/t/original/i/2a57512188bc1896cb7ba59afe3f89a83a8e7f8efdc6b3fc5639779dc003a3f5/GIOGOR-ARMANI-_V01-07.png)
![](https://freight.cargo.site/t/original/i/9d4b31cf9a2ac699af6211e19b3c0a1d1567888e8a8916a760a991f44341cdc1/00-giorgio-armani-00.jpg)
MODULAR SYSTEM
THE SYSTEM WAS MADE MODULAR IN ORDER TO FIT ON DIFFERENT FIXTURES: GONDOLA, WALL UNIT, END CAP, ETC.
MERCHANDISER SYSTEM IS ALSO MODULAR IN ORDER TO ACCOMMODATE DIFFERENT SIZES OF PRODUCTS. IT USES A GRAVITY FEED MERCHANDISER TO SAVE ON COST.
![](https://freight.cargo.site/t/original/i/f718d06140851a259aac801049c649749d4cbce680b29d348e0b1ab2e4e2a4a3/00-giorgio-armani-03.jpg)
![](https://freight.cargo.site/t/original/i/ae68eaec470a52e174a5af7278d8b57356d9ecc398a467aaee40198eec0aa085/00-giorgio-armani-01.jpg)
![](https://freight.cargo.site/t/original/i/2b3842e3f7de9b9679edb4a4f2a78014a6acf71423a9c0c6abafa02c2e90a4b1/00-giorgio-armani-05.jpg)
WALL UNIT
![](https://freight.cargo.site/t/original/i/8f5b6dfa58e5e59e23dc88c81f4a5bbc77e52d124998b1e40be300504a7bd848/00-giorgio-armani-06.jpg)