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SAMSUNG POPUP S20


ID
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2020

POP UP EXHIBITION BOOTH CONCEPT FOR SAMSUNG.THE CONCEPT AND SHAPE COMES FROM THIS IDEA OF A MEETING POINT: TO GATHER AND SHARE INFORMATION. THE MATERIALITY COMES FROM THIS NOTION OF ENLIGHTENMENT AND TRANSPARENCY, PEAKING OF WHAT’S TO COME INSIDE.


IN TERMS OF PHYSICAL ASSETS THE BOOTH NEEDED TO HIT MULTIPLE POINTS:

  • TV MONITOR: TO DISPLAY AND SHOW INFORMATION
  • SEATING: TALK AND SHARE IDEAS
  • MULTIPLE ACCESS POINT INTO THE BOOTH
  • “HERO” FIXTURE TO SHOW PRODUCT

PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.


UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.
3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.


ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.