D — IN


UX  
-
2022
D — IN IS A CATERING APP. IT LETS YOU CREATE A CATERING EVENT WITHOUT THE HASSLE OF ACCOMODATING TO DIFFERENT CUISINES AND THE STRESSFULL TASK OF ORGANIZING IT.


APPLICATION
OVERVIEW

AS A USER YOU ARE BROUGHT TO CHOOSE BETWEEN HOST OR GUEST WHEN ENTERING THE APP. YOUR APP INTERACTION WILL  DIFFER DEPENDING ON THAT ENTRY.

AS A HOST YOU CAN CREATE AN EVENT AND CHOOSE YOUR SETTINGS: WHO IS COMING? WHERE WILL IT BE LOCATED? ARE STAFF REQUIRED? INVITED GUESTS ARE PROMPTED TO ACCEPT AN INVITATION AND TO CHOOSE THEIR OWN MEAL.

BASED ON ALL ENTRIES, D — IN WILL AUTOMATICALLY CALCULATE WHAT WILL BE REQUIRED FOR YOUR EVENT: FOOD, CUTLERY, STAFF, BEVERAGES, ETC.

AS A HOST YOU WON’T HAVE TO WORRY ABOUT CUISINE TYPES (VEGAN, PAELO, KETO, VEGETARIAN, ETC) OR ALLERGIES. EVERY GUEST  CHOOSES WHAT THEY’D LIKE TO EAT AND AS A HOST YOU ARE LIBERATED FROM THE PREPARATION, THE COOKING, THE DELIVERING OR CLEANING.



CURRENT
PAIN POINTS




ORDERING



FROM CHOOSING THE FOOD, THE EQUIPMENT OR THE NUMBER OF STAFF REQUIRED, CUSTOMERS CAN BE OVERWHELMED WITH THE ACT ITSELF OF HOSTING AN EVENT.

LOGISTICS



LOGISTICS CAN GET COMPLICATED: KNOWING HOW MANY WAITERS YOU WILL NEED? DOES YOUR VENUE HAVE A BAR? DO WE NEED TO SET UP A PREP ZONE? DO YOU NEED SERVERWARE?ETC.

SPEED



EMERGENCIES AND LAST MINUTE PARTY PLANNING IS A RECURRING INSTANCE IN THE CATERING WORLD. HOW CAN WE BETTER PROJECT MANAGE THESE EVENTS WITH URGENCY?





USER FLOW
&
LO-FI 


I SOMETIMES WORK SIMUSTANEOUSLY ON THE USER FLOW AND THE WIREFRAME, AKA, WIREFLOW.  IN THIS CASE  THE WIREFRAME HELPED ME ADVANCE AND THE USERFLOW HELPED ME CLOSE ANY LOOSE LOOPS.




WIREFRAMES
&  STYLE GUIDE







HI FIDELITY
MOCKS
& BETA RELEASE


I WANTED THE APP TO LOOK CLEAN AND INTUITIVE. MINIMAL GRAPHICS AND MINIMAL
ICON USE. I DID NOT WANT TO CREATE ANOTHER SET OF STYLISED ICONS BUT RATHER PUT FORWARD THE SENSE OF MODERNITY THAT THE CLIENT WANTED.





LEARN MORE PAGES


THESE PAGES WERE CREATED FOR NEW USERS WANTING TO DISOVER WHAT D — IN OFFERS.

 




RECEIPT
AND
PAYMENT PAGES





EDIT ACCOUNT PAGES







INTERACTIONS


IT WAS IMPORTANT TO ME TO CREATE A SEAMLESS TRANSITIONS BETWEEN FRAMES. INTERACTION AND ANIMATIONS ARE ALWAYS PRESENT.



PROTOTYPING
& TESTING


MULTIPLE LAYERS OF PROTOTYPING WAS DONE THROUGHOUT THE APP BUILD. AT THE MID FIDELITY STAGE I TESTED GENERAL APP USABILITY WITH MONITORED INTERVIEWS.

ANOTHER USABILITY TEST WAS COMPLETED WITH THE BETA RELEASE. THE APP WAS ADJUSTED BASED ON USER FEEDBACK.





75 +


INDIVIDUALS PARTICIPATED
IN RESEARCH

150 +


SURVEY
COMPLETED

5 +


IN DEPTH VIRTUAL
INTERVIEWS


3 +


ON SOCIAL MEDIA
PLATFORM



2 +


IN-SITU
INTERVIEWS


PHILOSOPHY



“TO DESIGN IS TO DEVISE COURSES OF ACTION, AIMED AT CHANGING EXISTING SITUATIONS, INTO PREFERRED ONES”, A QUOTE BY HERBERT SIMON.


I TRULY BELIEVE THAT BY COMPOSING A COURSE OF ACTION THAT IS MORE NATURAL, YOU ARE ABLE TO CREATE A MORE FUNCTIONAL AND BEAUTIFUL DESIGN. IN EFFECT, FORM FOLLOWS FUNCTION AND FUNCTION FOLLOWS USER.



UX / UI

FOCUS ON THE END-TO-END JOURNEY BETWEEN USER AND EVERYDAY PRODUCTS. COMBINING ASPECTS OF PSYCHOLOGY, MARKET RESEARCH, DESIGN, AND TECHNOLOGY, TO CREATE PRODUCTS AND SERVICES, SUCH AS WEBSITES, APPS.

3D

FROM 3D MODELING TO 3D PRINTING, BRING A CONCEPT AND A IDEATION TO LIFE BY TESTING IT OUT IN THE REAL WORLD.



ID

CLASSICALLY TRAINED IN INDUSTRIAL DESIGN, THE GOAL IS TO FOCUS ON THE METHODOLOGY AND THE WHYS RATHER THAN JUMP INTO AN END SOLUTION AND PRODUCT.