MIXMASTER

UX  +  UI
-
2022

MIXMATER IS A MUSIC LEARNING APP THAT LETS YOU EXPLORE THE WORLD OF MUSIC MIXING THROUGH GAMING. START YOUR MUSIC JOURNEY REGARDLESS OF YOUR BACKGOUND, PICK YOUR SONG OR INSTRUMENT AND START MIXING.
 

CLIENT | ELMO CHONG |  SONICAL.LY

APPLICATION
OVERVIEW

THE MIXMASTER APP BY SONICAL.LY BEGAN WITH A VISION OF INTEGRATING CREATIVE FREEDOM INTO MUSIC EDUCATION. IT IS PRIMARILY A GAMING APP THAT HAS THE ADDED BENEFIT OF EDUCATING USERS IN THE ART OF MUSIC PRODUCTION.




THROUGH ITS UNIQUE COMBINATION OF GAMING AND EDUCATION, IT PROVIDES ALL LEVELS OF MUSIC PRACTITIONERS WITH A MEANS TO CREATE MUSIC, WHILE HELPING THEM PROGRESS IN THEIR LEARNING. THE GOAL OF THIS PROJECT IS TO FIND WAYS TO ENHANCE THE STORE EXPERIENCE THROUGHOUT THE APP AS WELL AS TO DESIGN DIGITAL ASSETS THAT WILL CONTINUOUSLY DRAW USERS TO THE GAME AND RETAIN THEIR INTEREST.

---

---

STAKEHOLDERS

CLIENT
-
ELMO CHONG

---

TEAM
-
MANANTSOA RAZAFIMANDIMBY
KATHY DANG
EDISSON CASSALLAS
CHRISTINE JAKEL
AMANDA SALTER

---

---

INTENT SCOPE

_IMPROVE STORE EXPERIENCE
_OPTIMIZE FLOW  ON PURCHASING LEVEL
_IMPROVE ARCHITECTURE INFORMATION
_IMPROVE SHOP ABILITY BY SIMPLIFYING THE CART TO PAYMENT EXPERIENCE
_AN INTEGRATED AND EASY-TO-USE UPGRADE FEATURE
_IMPROVE THE LEARNING  EXPERIENCE THROUGH GAMIFICATION

---

---

RESEARCH PLAN

_PRIMARY RESEARCH
_HEUREUTICS ANALYSIS
_USER SURVEY
_USABILITY TESTING OF THE CURRENT APP
_PROTOTYPE (NEW STORE EXPERIENCE, USING LO-FI MOCKS)

---

RESEARCH
& USER FLOW

---

MOODBOARD
&  STYLE GUIDE

---

HI FIDELITY
MOCKS
& BETA RELEASE

BEFORE PROCEEDING TO HI-FIDELITY MOCKS, WE PRESENTED LOW-FI AND MID-FIDELITY CONCEPTS TO THE CLIENT FOR APPROVAL.

---

PROTOTYPING
& TESTING

MULTIPLE LAYERS OF PROTOTYPING WAS DONE THROUGHOUT THE APP BUILD. WE CONDUCTED A USABILITY TEST WITH A SAMPLE GROUP AT THE VERY START OF THE PROJECT AND ANOTHER ONE AT THE VERY END, WITH THE SAME GROUP. WE WANTED THE ABILITY TO MEASURE DIFFERENCES AND  BE ABLE TO DO A SORT OF A/B TESTING OF THE BEFORE AND AFTER.

---